0→1, with real stakes
Co-Founder & CEO · GetEat / Artivo · 2021–2023
Built two ventures from zero — an IT consultancy and a food-waste marketplace — securing funding, a government partnership, and strong early traction.
Context & Constraint
Real 0→1 with real stakes: hiring, fundraising, partnerships, and shipping with no safety net.
Decision + Tradeoff
This is where the leadership and judgment came from — carrying full ownership before I ever carried a PM title. Secured incubation funding, a partnership with national ministries, a large SME community, and strong early-adopter traction within the first few months.
Outcome
- Incubation funding secured
- Government ministry partnership
- A large SME community built
- Strong early-adopter traction in the first few months
Artifact
Founder timeline (sanitized).